Growth. We all want it. Whether it’s mentally, physically, or professionally, it’s a common goal for many of us, but how do we get there? In 2019, our CEO, Brian Curtis, sat down with MSP Success Magazine to discuss his personal tips for boosting revenue and growing his company. Check out the top takeaways from the interview below.
Q: What is a top lesson you had to learn that allowed you to kick-start your business growth?
A: The biggest lesson I had to learn was how to focus. In the beginning, my team and I tried to be a little bit for everyone, but as the business matured, we had to focus on what we were really good at. We have a few things here that we call our “superpowers” – those are our preventative processes and strategy processes. We’ve stopped taking clients who aren’t looking to prevent IT problems or make long-term IT strategies, and instead, we now focus on targeting and working with our ideal clients.
Q: What would you say was your single “secret to your success” this past year?
A: I’d have to say that the biggest “secret” for me was process improvement, which included working on consistency in our sales and marketing. I started 2019 really determined to be a little bit better everyday than the day before…All across the business, we made an effort to make things more structured and predictable. It was a bigger learning curve for me than for my employees. They were really the ones who drove the process. Rather than having me hand them new accounts, they decided what they needed structured and wanted to build out systems, so we did.
Q: What book would you recommend to other MSPs or SMBs trying to grow their business?
A: I listen to a lot of audiobooks while I’m traveling because I don’t like to see any of my time go to waste, and three of my favorites are “Good to Great: Why Some Companies Make the Leap…And Others Don’t” by James C. Collins, “EntreLeadership: 20 Years of Practical Business Wisdom From the Trenches” by Dave Ramsey, and “Traction: Get a Grip on Your Business” by Gino Wickman. “Good to Great” really opened my eyes to how highly effective teams operate. While good is okay, great is my goal. “EntreLeadership” taught me how to not only be a leader, but also teach my team to be leaders as well. It was one of the books that helped me transition from being the only leader in the company, to developing a core group that acts as my management team. “Traction” is kind of a how-to guide for running a small business. It helped me with meeting rhythms and taught me how to stay accountable for getting things done.
This is only a brief snippet of the entire interview. If you want to read the rest of the article and discover Brian’s top 3 metrics he uses to measure success, the biggest challenge he had to overcome in 2019, and his closing advice for other SMBs, send an email to Gabriela at Gabriela@DominionTech.com to get your free copy!